How Home Depot’s $35/SF granite magically becomes $82/SF
Last week on my lunch break, at my wife’s request, I stopped by Home Depot in Virginia Beach to get some gutter guards and trash bags. I did something that I swore I’d never do. I mystery shopped one of my largest countertop competitors: Home Depot. I was intrigued by the sign outside that read granite for $35 sf, and thought I’d investigate. I sat down with my sales person. We’ll call her Cheryl. Cheryl was a lovely lady, she was friendly and helpful. I have nothing negative to say about my experience with her. I provided Cheryl with hand drawings of my kitchen which equaled 49.05 square feet. I selected two options (Giallo Ornamental Granite and White Arabesque Quartz.) Cheryl asked s few specific [...]